Chase and Status - let you go

- No bad present or lip syncing as the band are not trying to sell their own star image. Faceless dance acts rely on marketing ploys as music videos with memorable sequences rather than performances oft the artists. 

- Intertextual references in the video include parodying a Jeremy Kyle style Tv presenter descent into drug hell. Clearly appealing to the intended audience of young people. 

- Quick cuts that are cut to the beat of the music reflect the genre of music. 

- Lyrics match the visual on the screen - he is in a car driving aimlessly as the lyrics state no where left to go. 

- Narrative driven music video tha reflects the genre of music and intended target audience.

- Production values demonstrate that the music video is intended for a mainstream audience. 

kevin Morby - I've been to the mountain

- Its got a narrative - but it is more of a thought beat as it makes you think more about the song than the artist.
- It's selling the artist as alternative/indie as you don't see him and focus more on the song than the image.
- Visuals match the lyrics in an opaque manner (unclear).
- Handheld camera creates verisimilitude as we almost feel like we are in the hospital. The use of the colours add to this effect and makes eh hospital almost dream-like.
- The grainy effect connotes death/miserable feel of the visuals despite the juxtaposition between the happiness of the ancestors routine/almost psychotic nature of the dancer and the colour palette of the visuals. Thos adds to the theme of the visuals.
There are intertextual reference points to more obscure arty films (Tarantiono, David Lynch)

Bad Blood - music video analysis

Star image as her names comes up makes it more of a movie based video.
Scopophilia as we see Taylor swift through the additional camera lens when the mirror flicks up.
Title comes up makes it look like a movie
The camera opens across and sexualises Taylor swift and the women in the music video male gaze
Close up sells the star during the chorus of her singing
Slow motion is often used in music videos to imply to the videos - When she broke through the wall to show her strength
Use the knives the cut to the beat. Cut to the beat as she gets on the beat.
Different outfit changes to sell her star image
Lyrics match the video - Bad blood - punching
During the ski part of the song, it focuses on a tracking shot as the pace slows down to match her vocals.
Split screen makes you want to watch it again and also through the setting
CGI effects intertextual reference to the magnificent seven
Dis-continuity editing is employed in music videos to encourage the viewer to repeatedly watch them.
In bad blood we see the repletion of fighting scenes , slow motion and close-ups of Taylor swift as the song reaches its conclusion. Music videos do not have to look like sims and therefore sequences can be repeated as long as they are not to repetitive.

Conventions of a music video

1. Always going to be lip-syncing.
2. Storyline - This can be seen through thought beats.
3. Editing - Always cut to the beat of a song.
4. Music cut to the visuals and matches it.
5. Mise/en/scene - matches the pace and genre of the song.
6. Conspicuous use of close ups to sell the star image of the artist.
7. Lyrics match the visuals.
8. Intertextual references - when a music video looks like something
9. Scopophilia - sexual pleasure through looking t someone else, in music videos this in through an additional lenses that look at the artist.

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