QUESTION

1st person

We asked 20 different students around our school 3 questions

The questions we asked were
- What is your gender?
- What is your age?
- What is your favourite genre of music?
- What type of music video do you like? Performance, Narrative?
- What makes a music video enjoyable

1. Our gender ratio of male to female was consistent as we wanted a fair representative of the people that are going to watch our music video. We want our music video to be directed to male and female and for people to be able to connect and relate to it despite their gender.
2. The age that we got answers from were mostly 16-18 as we wanted to know what the younger population were interested in.
3.

The promotional brief for year 13

A promotion package for the release of an album, to include a music promo video, chasing one of the following 3 options.
A website homepage for the band
A cover for its release as part of a digipak (CD/DVD package)
A magazine advertisement for the digital (CV/DVD package)
pros
- you don't have to necessarily worry about making any music or sound you can use an ratites song if it isn't copy right
- The lyrics in a song can give you possible ideas for shots or even a narrative
- You don't have to a narrative it can be performance based.
- You like watching music videos and listening o music
- You have London which gives you a host of stunning locations to use to film
- You have freedom to make a shape an Artis into what you want them to look like/act like

Cons
- It can be hard to edit and lop sync if you decide to include this in the music video
- You have to have good actors which can be hard to find
- The narrative can sometimes be limited in the song style

Analysis of a year 13 music video
- Narrative is not entirely clear, but is alluded to through the lyrics as she goes shopping to get over a boy. Therefore the lyrics match the visuals on screen demonstrate kissing and allude to the notion of love
The video sells the artist as innocent and sweet, but the visuals sell the artist as being more independent and not sexualised. Through the visuals as she is sold as mixture of Taylor Swift and Florence and the machine and the backdrop of graffiti and urban streets help reinforce  her independence. These are used to help ell the singer as organs and rather than a synthetic pop star aimed at mainstream teenage and pre-teen audience.
Quick cuts and whip pans help sell the authenticity of the artist and maintain the video is cut to the beat. It makes me frenetic and fast pace.
Clothing and close-ups also reinforce the Artis image as it helps sell her as the girl-next-door type who is sweet and not constructed to sell her sexuality like Britney/Nicky Minaj/Katie Perry.

I like the actor, it fitted into the song and make it all flow and created a story.

Narrative theory

Todorov
Theory
Equilibrium - The beginning when everything appears normal
Disruption - Something happened to disruptive the normality
Recognition - When the characters realise something has happened to them and they decide to act upon it
Attempt to restore - The act of trying to restore the normality
New equilibrium - Everything is back to normal - except its not - as its a new normality as things have changed after their joinery.
All narratives are structured in the same way be it films, tv dramas, radio plays or novels. All narratives have a beginning, middle and end although they doubt necessarily come in that order.

Momento
Kill Bill
Fight club
Usual suspects

How do these songs follow Todorovs theory
Hero
- The music video starts at the point of a disruption, the couple are already clearly on the run, as they have money in the back. Recognition occurs wen he realises the has to gift in order to win the heart of the girl he loves. The attempt to restore normality is during the fight when he is trying to defeat the girls ex-lover and win the girl and not have to fight for her anymore. At the end there is a new equilibrium where the fight has finished and he has won the girl but it has come at a price as he is about to die so all the disruption is behind them but now he is going to die and she is on he won as her ex-lvoer is going to jail and her new-lover is going to die. The narrative of the music video is selling him as a heart throb and loyal, which makes girls attracted to him and want him. The target audience is mainly aimed at women.



Band of horses - Dilly
The equilibrium exists for the bikers and town people at the beginning as neither of them have met at this point as neither knows that the other is a danger. Wee this through the cross cutting, we see the bikers on the road and then we see the people in the bar - there is going to be a disruption as they will meet soon. The disruption occurs when the bikers enter the bar and we see their reactions. The bikers clearly like to be violent and so do the town people which leads to the attempt to restore. The recognition is that they realise they don't like each other, e.g. they are treating the girls with dis respect, therefore they are acting violent towards each other. The attempt to restore is the shoot-out. The hippies use their fingers while the rednecks use their guns. Hippies come in pease, but are faced with violence and so react. The new equilibrium is when the hippies ride off into the sunset and the town is faced with devastation. The narrative of the music video fits with the image of the band and helps sell their star image as alternative, country rockers.



Britney Spears - toxic
It starts of with an equilibrium of her doing a day normal day job of being an air hostess, and all the passengers being passengers on the airplane. She then creates a disruption of her pouring on the guys lap. She is seducing the guy in the toilet, and then steals his phone in the toilet. She is showing herself as a sexual figure. When she jumps on the bike it is a attempt to restore in Paris which reveals she is a spy.  There is then a new equilibrium as he is dead because she kills the guy with the poison she stole from the secret chamber. She then moves back to her normal air stewardess job.

Literal music video

Literal music video, also called a literal video version, is a parody of an official music video clip in which the lyrics have been replaced with lyrics that describe the visuals in the video. 

Literal video versions are usually based on music videos in which the imagery appears illogical, dis

Miley Cyrus

1. When Miley Cyrus was first discovered it was through Disney channel in 2006. She became massive one the Disney show "Hannah Montana" where she had to act, dance and sing. As Hannah Montana she has many opportunities, one being her performing during the Disney Channel Games in 2007 concert at The Ballpark at Disney's Wide World of Sports Complex on April 27, 2007 in Kissimmee, Florida. Disney channel opened so many doors for Miley and allowed her to meet loads of new people. This shows her youthfulness and she wanted to show talent. 

2. In 2009 Actress Miley Cyrus went to perform at Nickelodeon's Kids' Choice Awards at UCLA's Pauley Pavilion on March 28, 2009 in Westwood, California. Here Mileys fan base was massive, due to all the young girls during this time, watching 'Hannah Montana' and falling in love with her image and her music. Selling herself as organic country singer/l 

3. Singer and actress Miley Cyrus grows up as her look becomes more sophisticated . At the  the 82nd Annual Academy Awards held at Kodak Theatre on March 7, 2010 in Hollywood, California. Miley had a tasteful look for the ceremony and everyone here respected her, at this age she is still projecting a clean cut image to her fans. 














4. Here Miley Cyrus started changing her image, and growing up, and using her sexuality as an advantage. An examples when she performs at the ''Rock in Rio Madrid'' music festival on June 6, 2010 in Arganda del Rey, Spain. Fans not only got to hear Miley sing, they got to see her in revealing outfits to. Here she is selling herself as more sexual as she is growing up and is starting to rebel against her manufactures image of her by her record company 

5. In 2013 Miley Cyrus arrives at the 2012 MTV Video Music Awards at Staples centre  on September 6, 2012 in Los Angeles, California. Miley was being revealing with her clothing choice , and acting very different to how she normally did. She cut her hair and died it blonde which was a drastic change to her normal every day next door girl look. Here she is selling herself as being rebellious, as her audience has grown up and so has she, she is now free of the record company.

 

6. From then on Miley Cyrus outfits just got more and more revealing. She was trying to hard to change her image and get everyone not thinking that her only side was 'Hannah Montana'. When she attends tMTV Video Music Awards in 2013 at the Barclays centre  on August 25, 2013 in the Brooklyn borough of New York City. She performed with Robin Thicke, and everyone was shocked. She disregard for social values relating to drugs sex and polite behaviour. By this stage she is hanging out with the flaming lips, and wilfully rejecting her old image of Hannah Montana and alienating her old fans.

Stars and Stardom

Richard Dyer

Richard Dyer  is an academic at Warwick university who wore a book called stars 'The mythology of stardom' = he analysed the appeal of different stars to the audience and came up with the notion that stars are 'bought an consumed on the strength of their meanings' 

Starts depend upon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences 

The star image is made up of a range of meanings which are attractive to the target audiences.

Fundamentally, the star is incoherent, that is incomplete and 'open'. Dyers says that this is because it is based upon 2 paradoxes.

Paradox 1

- The star must be simultaneously ordinary and extraordinary for the consumer

- The star must be simultaneously present and absent for the consumer

The star image 

- Incoherences of the star image ensures that audiences continually strive to 'complete' or to 'make sense of' of the image. This is achieved by continued consumption of the star through his or products. In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying. This means that fans will go away detained to continue consuming the star in order to carry on attempting the complete their image. 

What they symbolically represent to the audience and what they stand for, e.g. they project and what they stand for e.g. they project an image and the audience chose which bits they consume or reject. 

In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars 

The term 'star' refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience 

The image of a star has to develop and change over a period of time - In order to keep the audiences interest and grow and enlarge their fanbase

Some common values of music stardom 

- youthfulness 

- rebellion 

- sexual magnetism 

- An anti-authroitairan attitude

- Originality 

- Creativity/talent 

- Aggression/anger 

- A disregard for socia lvalues relating to drug, sex and polite behaviour 

- Conspicuous consumption, of sex, drugs and material goods 

- Success against the odds 

2 pac is someone from common values of music stardom. 2 pac offers sexual magnetism, this is because of the clothes he chooses to wear, and sometimes he doesn't even wear a top, exaggerating sexuality even more. However he does offer original talent and writes his owns songs. 2 pac offers rebellion, by getting solved with drugs and promoting it through his songs. 2 pac creates success against his odds, as his parents were not the perfect people, and his childhood wasn't the greatest, and therefore he highlights aggressions and anger against authority, and doesn't like to do what others do. He then unfortunately died due to his disgrace for social values and obsessions with drugs and getting involved with the wrong people.

Conventions of a music video

Music video

- Often contains a number of different elects: 

• Performance 

• Narrative 

• Thematic - star image/band 

• Symbolic - colours/use of mine-en-scene that help define the genre

Elements of a pop performance is there through the revealing clothing and the choreographed dance routine. The singer Gaga is the star and is the centre point of all routines accentuating her sexual moves and her ability to dance
Narrative - Prison connotes rebellion against authority - goes against societal norms - plays with ideas that were circulating about her being transgender.
Thematic - tries to represent her as different and being weird and rebellious and controversial
Symbolic - Clothing/tapes wrapped round her in prison sells her as sexual whereas the cigarette sunglasses sell her as weird. Clothing throughout is used to represent her as controversial.

Ideologies of creativity (organic and synthetic artists)
- Keith Negus - Producing pop
- Identifies two distinct ways of thinking about potential artists from within the music industry.
- These ideologies shape the way in which the artists images and careers are developed, and the way in which the artists images and careers are developed, and the way that they are marketed towards specific target adenines
- The organic ideology of creativity and the synthetic ideology of creativity

Organic artists develop over time they are musicians that write there own songs and they are not manufactured by record companies, and they get to develop their own image and also focus on life performance.
These type of artists, tend have longer careers and are focused on a more mature audience.

Organic artists
- Ed sheeran
- Kasabian
- Artic monkey
- Queen
- Jay Bay
- Hosier
- Elvis
- Kings of Leon
- Chance the rapper
- James bugg

Synthetic Ideolgogy of Creative 2
- Emphasis is given to playlist, TV promotion and looks to promote first albums. Essentially all x fact winners.
- Often aimed at younger, less sophisticated audiences.
- Profits generated by this kind of artist tend to be part of an immediate, short term strategy by the record company.
- One direction
- Drake
- Miley Cyrus
- Justin Bieber
- Katy Perry
- Little mix