Thursday, 8 June 2017

Conventions of a music video

Music video
- Often contains a number of different elects: 
• Performance 
• Narrative 
• Thematic - star image/band 
• Symbolic - colours/use of mine-en-scene that help define the genre

Elements of a pop performance is there through the revealing clothing and the choreographed dance routine. The singer Gaga is the star and is the centre point of all routines accentuating her sexual moves and her ability to dance
Narrative - Prison connotes rebellion against authority - goes against societal norms - plays with ideas that were circulating about her being transgender.
Thematic - tries to represent her as different and being weird and rebellious and controversial
Symbolic - Clothing/tapes wrapped round her in prison sells her as sexual whereas the cigarette sunglasses sell her as weird. Clothing throughout is used to represent her as controversial.

Ideologies of creativity (organic and synthetic artists)
- Keith Negus - Producing pop
- Identifies two distinct ways of thinking about potential artists from within the music industry.
- These ideologies shape the way in which the artists images and careers are developed, and the way in which the artists images and careers are developed, and the way that they are marketed towards specific target adenines
- The organic ideology of creativity and the synthetic ideology of creativity

Organic artists develop over time they are musicians that write there own songs and they are not manufactured by record companies, and they get to develop their own image and also focus on life performance.
These type of artists, tend have longer careers and are focused on a more mature audience.

Organic artists
- Ed sheeran
- Kasabian
- Artic monkey
- Queen
- Jay Bay
- Hosier
- Elvis
- Kings of Leon
- Chance the rapper
- James bugg

Synthetic Ideolgogy of Creative 2
- Emphasis is given to playlist, TV promotion and looks to promote first albums. Essentially all x fact winners.
- Often aimed at younger, less sophisticated audiences.
- Profits generated by this kind of artist tend to be part of an immediate, short term strategy by the record company.
- One direction
- Drake
- Miley Cyrus
- Justin Bieber
- Katy Perry
- Little mix

No comments:

Post a Comment