Richard Dyer is an academic at Warwick university who wore a book called stars 'The mythology of stardom' = he analysed the appeal of different stars to the audience and came up with the notion that stars are 'bought an consumed on the strength of their meanings'
Starts depend upon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences
The star image is made up of a range of meanings which are attractive to the target audiences.
Fundamentally, the star is incoherent, that is incomplete and 'open'. Dyers says that this is because it is based upon 2 paradoxes.
Paradox 1
- The star must be simultaneously ordinary and extraordinary for the consumer
- The star must be simultaneously present and absent for the consumer
The star image
- Incoherences of the star image ensures that audiences continually strive to 'complete' or to 'make sense of' of the image. This is achieved by continued consumption of the star through his or products. In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying. This means that fans will go away detained to continue consuming the star in order to carry on attempting the complete their image.
What they symbolically represent to the audience and what they stand for, e.g. they project and what they stand for e.g. they project an image and the audience chose which bits they consume or reject.
In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars
The term 'star' refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience
The image of a star has to develop and change over a period of time - In order to keep the audiences interest and grow and enlarge their fanbase
Some common values of music stardom
- youthfulness
- rebellion
- sexual magnetism
- An anti-authroitairan attitude
- Originality
- Creativity/talent
- Aggression/anger
- A disregard for socia lvalues relating to drug, sex and polite behaviour
- Conspicuous consumption, of sex, drugs and material goods
- Success against the odds
2 pac is someone from common values of music stardom. 2 pac offers sexual magnetism, this is because of the clothes he chooses to wear, and sometimes he doesn't even wear a top, exaggerating sexuality even more. However he does offer original talent and writes his owns songs. 2 pac offers rebellion, by getting solved with drugs and promoting it through his songs. 2 pac creates success against his odds, as his parents were not the perfect people, and his childhood wasn't the greatest, and therefore he highlights aggressions and anger against authority, and doesn't like to do what others do. He then unfortunately died due to his disgrace for social values and obsessions with drugs and getting involved with the wrong people.
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