Evaluation 4

About any perfect target audience member.

This page above indicates the target audience, we are aiming at. This boy is a normal teenager, who goes to school, and is active on social media. He is in education studying his A levels, and his hobbies include going skate boarding and playing guitar. When he finishes school, he wants to go to university and study media and film and then go into the film industry.As he is active on social media, he has been able to see our trailer we posted on Facebook, which is great, as it shows that our ways of distributing are aimed at things our target audience, are doing on a day to day bases - Like going on facebook. Our film is a thriller, and therefore more boys are attracted to it, however our second target audience is teenage girls, the boys may go with their girlfriends to watch the film, which will increase our target audience even more.

Why would he like my film?

I think he would like our film because he is in the perfect age range. We were aiming at around 17-30. We wanted teenagers to enjoy our film, because we thought they could relate, and when doing a survey about what films people liked most, teenagers responded highest to thrillers. Jay Adams is studying media right now, and then wants to further carry on his education of media at university, that is why we thought he would enjoy our film as he is into film and technology. Jay likes music, and likes playing electric guitar, which is associated with punk and rock music. The stereotypical teenage boy that likes rock music would also like dangerous thriller films. Jay also likes playing video games such as ‘call of duty’, which also have association with danger, which relate to my film. Therefore I think that Jay Adams is our perfect target audience member

We decided on 17-30 years of age due to our survey and charts we made. We thought that 17-30 was a not to large of a spectrum for our target audience. We thought that people younger than 17 would get to scared by the content of a thriller, and people older than 30 get the thrill out of out movie as much as people younger, therefore that is how we decided to choose our range in target audience.

To officially decide our genre, we needed to ask 30 members of our target audience as to what type of thriller they want to see, we explained to them what the story is about and showed them the Storyboard V2.0, here are the results:

Again, I went to a list found on IMDB, of the top 20 best Phycological Thriller films (at time of writing):

Here is a definition of what a Target Audience is:

‘A particular group at which a product such as a film or advertisement is aimed’. 

Based on this information we research on IMDB we discovered that films which we were based similar to ours, had the majority target audience of 18-29. I also wanted to do this target audience as, it this age range is the most accessible to me, with students within this age range at my school, therefore I have access, for people to watch it, feedback, and input to what they would enjoy. Teenagers are still developing and finding themselves, therefore I think that the viewers will be able to relate to the girl actor. They could understand her emotional state and sympathise with her. Therefore I think I have chosen my target audience wisely and looked at all possible outcomes.

SECONDARY TARGET AUDIENCE 

We knew that our secondary target audience would be a female teenager. 

Video explanation 

I wanted to do a video, explaining what typical teenage boys, do on a day to day basis, and some of their thoughts on questions that I thought were suitable to this task. One thing that I have picked up on is how popular the app snapchat is. Everyone is using it, to communicate through video, pictures and public stories that all your friends can see. I thought it would be a good way to show our target audience, through one of the things they do most - which is Snapchat. The people I interviewed, were boys aged 16-18. They all had an interest in thriller movies, and playing football. I asked one the boys - “What do you like most about thrillers” They replied “The thing I like most about thrillers is that there is a thrill factor, you don't get with other films, like silly comedies and stupid horror”. Taking this answer into consideration and linking it to my opening sequences, I think we successfully did portray the thrill factor and have some tense moments in our movie. I found out why people like the beginning of a thriller film, to be good. This is because it makes you want to carry on. You don't want to give to much away, and then the audience member will want to find out more. He also set it introduces the characters. This is what we were aiming for, when making our opening scene. We wanted to introduce, the girl character as vulnerable and naive and the male character as dominant and powerful.