Evaluation 5

How have you attracted/addressed your target audience 

Movie posters

• When creating my movie poster, I had an image in my head of what I wanted it to look like. Our film is centred around colour and therefore I wanted to incorporate that in my poster. There are 3 main aspects of our film. The vulnerable naive girl, the psychotic man, and the interesting props we used to convey fear such as the roses, and the Styrofoam heads. 
• I thought of many ideas but there were my 3 favourites….

1. First idea - My first idea was to do a close up of girls eyes and have a reflection of the male character in her eye. I think this would have created mystery. The background would have been black to create danger.
2. Second idea - A shot of a plain styrofoam head with a red rose stuck in its mouth, with different colours reflecting onto the face.
3. Third idea - Another idea was a a rose pedal mid-air falling towards a water puddle, with the roses from the film in the reflection. I thin this would have been simple but effective at the same time.

My favourite idea was number 2 because I think it represented the full idea of my movie, and I could experiment with different frames and colours, with the heads.

Fina chosen image

We experimented with a lot of angles and colours, and these were a few of our outcomes. The last one was our favourite. I thought the angle was really good, as the from the front view, you can see more and it looks more creepy as it looks like the man is staring at you in the face. I also thought the colour was perfect in this shot. Half of it is red and the other half is blue. I think this represents the feelings, and this image is a lot deeper and holds a lot more than it looks like.

We edited it on Photoshop CC, which is used for creative use and we wanted to take full advantage of this. In the scene of the male character speaking the colours were red and green, so we decided to adjust the colours, to match. What we did is we digested the tone, the gamma, the exposure, the saturation and the contrast which improved the image massively. We wanted to perfect the poster, as its the first thing you see even before the movie, therefore expectations are going to be made even even before the audience watch it. We wanted it to be creative, interesting and eye catching and I think we achieved this. 

When asking people for feedback, they said that they thought the title was too distracting. Therefore using the curve tooI I started to adjust the title and resulted with a more purple result. We re-showed the class and they loved it, and so did I.  

This demonstrates the fact that our target audience of 15 years plus, were attracted and addressed through our poster. By featuring very little about the actual film, but making it seem that it was dark and onimous we were able to connote that our film was a horror. In addition the way in which the character is in the middle, with their mouth covered and there eyes shut, we were able to symbolise a menacing aspect to our film which was further evoked through the merging of the 2 colours red and green. The covering of the mouth was also used to symbolise along with the blurring of the colours the fact that our character had mental health issues. With the red colour being dominant this showed that the evil side of the characters personality, was more in control. The way in which the colours are hazy, and blur into the face we also felt evoked a cinematic effect, and made it looked like our character was walking through a dream, which was also was supposed to symbolise his bipolar personality. The fact that the character has no hair and his eyes are shut and his skin is shaven gives the character a robotic look and infers they are empty inside,  which was also further symbolising the multiplying layers of the characters personality. 

As well as this are casting choices and our use of mise-en-scene also targeted our target audience and addressed them.

In our opening scene, we used a variety of different things to help attract our target audience. We therefore thought long and hard about the way we wanted the actors to be perceived. We also thought about the type of diegetic and non diegetic music we needed to include, as well as the location it was set.

The first thing we thought about what the location. We wanted to make it in an interesting area, that would be intriguing, and therefore bring people in to watching it. We didn't want to do it in a relatable place, as we thought that would be boring, and typical, and as our theme for our opening scene is very unusual we wanted to match it with a great unusual place. 

We thought about doing it in 

• Park 
• House 
• School 
• Prison like room 
• Grave yard 

However we weren't satisfied with out options, so we kept researching, when finally we found a 

perfect place, which was a real life prison that was being renovated. We knew that man that owned it and so we thought it was perfect to film our opening sequence there. 

We asked people what they thought of the locations and the ones they thought would interest them the most. 

The results came back like this…

1. Prison like room 
2. Grave yard
3. School
4. Park
5. House 

From these results we can conclude, that the most usual places, were the least popular. We asked a couple of the participants that filled out the sheet why and they said it was because they were the most expected and in a thriller you want mystery. Another person said if you want to attract people to watch something, you need to do something that will make people excited and scared to watch it. 

The most popular answer was, prison like room. We again asked a few of the participants why this would attract them the most to watching our film. One of them said, that its because its in an unusual setting. They wouldn't want the film, to be somewhere they go everyday, as that defeats the suspense of thriller, and already gets rid of the effect of mystery.

The next thing we thought about was the characters. We wanted to have female, and male characters in out thriller, to have both genders wanting to watch it. Our Primary audience was … We decided to have a teenage girl, as this would attract the female audience as they could relate to someone like them, however it would also affect the male gender, as they could be attracted to the female character. When researching, and asking people for their opinions, a lot of males, said that they were more likely to watch the film if the female character was attractive. A lot of things that attract people to thrillers violence or aggression, and we portrayed this through our choice of male character. We made him be aggressive towards the female.  This would therefore affect our primary target audience. 

My Actor is a teenage girl, she is similar to other characters in other movies such as Selena gomez, and drew barrymore in scream.

My male character is an older man, he is also similar to other characters in other movies such as Antony Hopkins in silence of the lamb and Kevin spacey in seven.

This is a shot of our main actress. Her facial expressions look extremely terrified. I think this picture would get the audience attentions for different reasons. To begin with, our actresses face is very dark, which gives a miserly vibe.It reveals how scary and dangerous the film can be. I think this will catch the audiences attention and make our genre more evident as a thriller horror as it creates suspense an tension.

This is shot from, a different view, you will see in the movie. It is our actress sitting in the car, as she has been kidnapped. However in the actual movie, you will only see a close up of her eye, and car sounds which will make it easier to understands she is in a car. In this scene it is dark which has connotation of danger and violence. The whole seen is black and this creates suspense and mystery.